TechBuddy Brings On Fredrik Uhrbom as Investor and Advisor

Stockholm--TechBuddy, Europe's leading platform company for tech support, today announced that it will bring on Fredrik Uhrbom as advisor and investor. Uhrbom draws from extensive experience in retail chains. Most recently, he was responsible for the Swedish entity of Clas Ohlson, one of the biggest home improvement retail chains in the Nordics.

Uhrbom has for the past three years been responsible for managing, restructuring and growing the largest market for Swedish retail giant Clas Ohlson. Bringing an extended experience from both online and traditional retail including in-home services to TechBuddy, Uhrbom is expected to support TechBuddy in expanding its presence in the Nordics as well as its Software as a Service (SaaS) business.

“We’re delighted to get on board an investor of Fredrik’s calibre,” comments CEO and founder Tahero Nori. “His extensive retail experience paired with his great network make him not just an invaluable team member for TechBuddy but will help us to increase market share in the Nordics while improving our high levels of service quality even more. Most importantly, Fredrik shares our view on the importance of in-home services for completing the customer journey and our mission to make technology accessible to everyone.”.

Since its inception in 2016, TechBuddy has performed more than 50,000 technical support services for more than 116,000 customers in Sweden, Israel, and Spain. Through their community of freelance technicians, the company is able to offer nationwide support in their active markets.

“I am very excited to be part of the TechBuddy family as an investor and member of the advisory board,” explains Fredrik Uhrbom. The digital transformation and change in consumer behaviour turned people's homes into an important touchpoint in the customer’s journey. For the retail industry the customer journey starts and ends in people’s homes. Offering in-home service solutions, therefore, will be a vital part in building long term customer loyalty. TechBuddy has a strong position being the digital enabler for the retail industry, with a scalable platform, offering on-demand and on-site technical support for consumers and SMEs.”.

For more information, please contact:
Siavash Habibi, COO siavash.habibi@techbuddy.se

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